Hey babes! I’m so happy you’re here! I’m Dana, the designer & creator of SMILE WORLD by Dana. I’m passionate about creating jewelry that makes you feel fierce AF on the outside, but also on the inside. I want women to feel confident, beautiful and empowered. SMILE WORLD is dedicated to my grandma. She used to always tell me "Smile and the World will smile with you". I hope these products bring you true joy.
A Little About Me:
I'm originally from NYC but moved to Wilmington, NC about 15 years ago (give or take). I have a wonderful boyfriend, Shane, who helps me with the clean-up aftermath of creating your amazing new products. I spend all my time with him when I'm not working my day job and making creations. He's definitely the "people won't buy that" expert! I also have an amazing little pup, Duke, who just turned 11 this year!!
I launched SMILE WORLD by Dana last year under a different name, Dana SanAntonio Designs and focused on clay earrings. Once I broke my clay machine, I also broke my business. I know what you're thinking...why didn't you just get a new one? Well babes, I had bigger things I was ready to focus on and that was a RELAUNCH of this store! SW will have so much more than DSD was ever going to have.
SW relaunched because I am obsessed with making jewelry. I missed it and wanted to bring it back.
Most pieces are made with vegan leather and will be labeled if different.
I do not take custom orders at this time. If this changes I will let you know. I plan my launches weeks in advance, so I am always in the process of a new launch. Since SW is just me, I simply do not have enough manpower for custom orders.
I’m excited to go on this journey with all of you. Thank you for visiting and supporting me. Stay fierce babes and get ready for some magic.