About Us

Hey babes! I’m so happy you’re here! I’m Dana, the designer & creator of SMILE WORLD by Dana. I’m passionate about creating jewelry and gifts that makes you feel fierce AF on the outside, but also on the inside. I want women to feel confident, beautiful and empowered. SMILE WORLD is dedicated to my grandma. She used to always tell me "Smile and the World will smile with you"I hope these products bring you true joy.

A Little About Me:

I'm originally from NYC but moved to Wilmington, NC in 2008.  I have a wonderful fiance, Shane, who helps me with the clean-up aftermath of creating your amazing new products.  I spend all my time with him when I'm not working my day job and making creations.  He's definitely the "people won't buy that" expert! We just recently had to put down our beloved pup Duke, who just turned 11 this past year.  I know that you have all heard/seen photos of my baby.  After a few months, we got Baloo! He is aprox 5 months (as of July 2023) 

I launched SMILE WORLD by Dana last year under a different name, Dana SanAntonio Designs and focused on clay earrings. Once I broke my clay machine, I also broke my business. I know what you're thinking...why didn't you just get a new one? Well babes, I had bigger things I was ready to focus on and that was a RELAUNCH of this store!  SW will have so much more than DSD was ever going to have.

SW relaunched because I am obsessed with making jewelry and gifts.  I missed it and wanted to bring it back. 

Items are made with a variety of material including but not limited to, acrylic, genuine leather, vegan leather, wood, etc.

Custom Orders:

I do not take custom orders at this time. If this changes I will let you know.  I plan my launches weeks in advance, so I am always in the process of a new launch.  Since SW is just me, I simply do not have enough manpower for custom orders.

I’m excited to go on this journey with all of you. Thank you for visiting and supporting me. Stay fierce babes and get ready for some magic.

xox, Dana